{"id":53,"date":"2026-11-02T20:12:56","date_gmt":"2026-11-02T20:12:56","guid":{"rendered":"https:\/\/businessplatform.whatswhat.global\/de\/about-us\/"},"modified":"2026-11-02T20:13:00","modified_gmt":"2026-11-02T20:13:00","slug":"about-us","status":"publish","type":"page","link":"https:\/\/businessplatform.whatswhat.global\/de\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"53\" class=\"elementor elementor-53\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5869dd2 e-con-full e-flex e-con e-parent\" data-id=\"5869dd2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-deaaf8b elementor-widget elementor-widget-html\" data-id=\"deaaf8b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- WhatsWhat Prime \u00b7 About page (same design on every 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a{display:flex;align-items:center;gap:14px;padding:20px 22px;font-weight:700;font-size:15px}\n.wwp-ab-soc a:hover{color:var(--blue)}\n.wwp-ab-soc svg{width:26px;height:26px;fill:var(--blue);flex:none}\n@media (max-width:1000px){.wwp-ab-what{grid-template-columns:1fr 1fr}}\n@media (max-width:760px){\n .wwp-ab-story,.wwp-ab-mission,.wwp-ab-comm{grid-template-columns:1fr;gap:40px}\n .wwp-ab-what{grid-template-columns:1fr}\n .wwp-ab-badge{left:14px;bottom:-22px;padding:16px 20px}.wwp-ab-badge b{font-size:30px}\n .wwp-ab-mission .wwp-big{font-size:40px}\n .wwp-ab-soc{grid-template-columns:1fr}\n}\n<\/style>\n<div class=\"wwp\">\n\n<section class=\"wwp-dark wwp-hero-s\"><div class=\"wwp-wrap\">\n <div class=\"wwp-reveal\">\n  <div class=\"wwp-eyebrow\">About WhatsWhat<\/div>\n  <h1>Helping businesses get seen, chosen and grow<\/h1>\n  <p class=\"wwp-lead\">For over 20 years, WhatsWhat has connected businesses in Germany with the right customers through premium listings, SEO, digital marketing, our magazine, events and podcasts.<\/p>\n  <div class=\"wwp-btns\" style=\"margin-top:32px\"><a class=\"wwp-btn wwp-btn-grad\" data-wwp-prime=\"enroll\" href=\"https:\/\/whatswhat.global\/\">Join WhatsWhat<\/a><a class=\"wwp-btn wwp-btn-ghost\" href=\"#wwp-what\">What we do<\/a><\/div>\n <\/div>\n <div class=\"wwp-hero-side wwp-reveal\">\n  <div class=\"wwp-stat\"><b>20+<\/b><span>Years helping businesses get found<\/span><\/div>\n  <div class=\"wwp-stat\"><b>11<\/b><span>Countries in the WhatsWhat network<\/span><\/div>\n  <div class=\"wwp-stat\"><b>1<\/b><span>Platform for listings, marketing and community<\/span><\/div>\n <\/div>\n<\/div><\/section>\n\n<section><div class=\"wwp-wrap wwp-ab-story\">\n <div class=\"wwp-reveal\"><div class=\"wwp-eyebrow\">Who we are<\/div><h2>More than a business directory<\/h2><p>WhatsWhat started as an online business directory and grew into a premium platform for business growth. Today we help businesses in Germany rank higher, become more visible and generate valuable leads.<\/p><p>We know how hard it is to stand out in a crowded digital market. That is why we combine premium listings with SEO, advertising, editorial content and events, so your business is found where your customers are looking.<\/p><p>We are a partner, not just a platform: our team gives every member personal support and guidance.<\/p><\/div>\n <div class=\"wwp-ab-photo wwp-reveal\"><img decoding=\"async\" src=\"https:\/\/businessplatform.whatswhat.global\/ie\/wp-content\/uploads\/sites\/9\/2025\/03\/Depositphotos_121133908_XL-scaled-1-2048x1537.jpg\" alt=\"WhatsWhat business community\" loading=\"lazy\"><div class=\"wwp-ab-badge\"><b>20+<\/b><span>years working with businesses<\/span><\/div><\/div>\n<\/div><\/section>\n\n<section class=\"wwp-light\" id=\"wwp-what\"><div class=\"wwp-wrap\">\n <div class=\"wwp-head wwp-reveal\"><div><div class=\"wwp-eyebrow\">What we do<\/div><h2>Everything your business needs to grow<\/h2><\/div><p>One place for visibility, new customers and a community of business owners.<\/p><\/div>\n <div class=\"wwp-ab-what\"><a class=\"wwp-card wwp-reveal\" href=\"https:\/\/whatswhat.global\/de\/prime\"><div class=\"wwp-ab-ico\">\u2b50<\/div><h3>Premium business listing<\/h3><p>A complete profile for your business, with services, contact details and reviews, in the WhatsWhat directory.<\/p><span class=\"wwp-more\">Explore WhatsWhat Prime \u2192<\/span><\/a><a class=\"wwp-card wwp-reveal\" href=\"https:\/\/whatswhat.global\/de\/advertise\"><div class=\"wwp-ab-ico\">\ud83d\udd0e<\/div><h3>SEO & digital marketing<\/h3><p>Strategies that move your business up Google and bring quality organic traffic.<\/p><span class=\"wwp-more\">Advertising options \u2192<\/span><\/a><a class=\"wwp-card wwp-reveal\" href=\"https:\/\/businessplatform.whatswhat.global\/de\/magazine\/\"><div class=\"wwp-ab-ico\">\ud83d\udcf0<\/div><h3>WhatsWhat Magazine<\/h3><p>Interviews and editorial features that tell your story to thousands of readers.<\/p><span class=\"wwp-more\">Read the magazine \u2192<\/span><\/a><a class=\"wwp-card wwp-reveal\" href=\"https:\/\/businessplatform.whatswhat.global\/de\/events\/\"><div class=\"wwp-ab-ico\">\ud83e\udd1d<\/div><h3>Events & networking<\/h3><p>Events where you meet business owners, partners and new customers.<\/p><span class=\"wwp-more\">See events \u2192<\/span><\/a><a class=\"wwp-card wwp-reveal\" href=\"https:\/\/businessplatform.whatswhat.global\/de\/members-blog\/\"><div class=\"wwp-ab-ico\">\ud83c\udfa7<\/div><h3>Podcasts & members blog<\/h3><p>Expert conversations and practical articles on growing your business.<\/p><span class=\"wwp-more\">Read the blog \u2192<\/span><\/a><a class=\"wwp-card wwp-reveal\" href=\"https:\/\/businessplatform.whatswhat.global\/de\/discounts-offers\/\"><div class=\"wwp-ab-ico\">\ud83c\udf81<\/div><h3>Member discounts<\/h3><p>Exclusive offers from businesses in the community, plus tools we recommend.<\/p><span class=\"wwp-more\">See offers \u2192<\/span><\/a><\/div>\n<\/div><\/section>\n\n<section class=\"wwp-dark\"><div class=\"wwp-wrap wwp-ab-mission\">\n <div class=\"wwp-reveal\"><div class=\"wwp-eyebrow\" style=\"color:#6ea2ff\">Our mission<\/div><div class=\"wwp-big\">Unlock. Elevate. Succeed.<\/div><p>Our mission is clear: to give businesses the tools and resources they need to succeed in the digital world, and to build a strong, thriving business community.<\/p><\/div>\n <div class=\"wwp-ab-vals wwp-reveal\"><div><i>01<\/i><div><b>Visibility<\/b><span>Your business shows up where customers are looking.<\/span><\/div><\/div><div><i>02<\/i><div><b>Results<\/b><span>We focus on tangible results: traffic, leads and sales.<\/span><\/div><\/div><div><i>03<\/i><div><b>Community<\/b><span>An active network of business owners who support each other.<\/span><\/div><\/div><\/div>\n<\/div><\/section>\n\n<section><div class=\"wwp-wrap\">\n <div class=\"wwp-reveal\" style=\"text-align:center;max-width:680px;margin:0 auto 40px\"><div class=\"wwp-eyebrow\">The WhatsWhat network<\/div><h2 style=\"margin:16px 0 14px\">An international business community<\/h2><p>WhatsWhat is present in 11 countries, so members can reach customers and partners across borders.<\/p><\/div>\n <div class=\"wwp-ab-net wwp-reveal\"><a href=\"https:\/\/businessplatform.whatswhat.global\/\">\ud83c\udf0dInternational<\/a><a href=\"https:\/\/businessplatform.whatswhat.global\/ie\/\"><img decoding=\"async\" src=\"https:\/\/whatswhat.global\/images\/svg\/flags\/ie.svg\" alt=\"\">Ireland<\/a><a href=\"https:\/\/businessplatform.whatswhat.global\/uk\/\"><img decoding=\"async\" src=\"https:\/\/whatswhat.global\/images\/svg\/flags\/en.svg\" alt=\"\">United Kingdom<\/a><a href=\"https:\/\/businessplatform.whatswhat.global\/usa\/\"><img decoding=\"async\" src=\"https:\/\/whatswhat.global\/images\/svg\/flags\/us.svg\" alt=\"\">United States<\/a><a href=\"https:\/\/businessplatform.whatswhat.global\/ca\/\"><img decoding=\"async\" src=\"https:\/\/whatswhat.global\/images\/svg\/flags\/ca.svg\" alt=\"\">Canada<\/a><a href=\"https:\/\/businessplatform.whatswhat.global\/ro\/\"><img decoding=\"async\" src=\"https:\/\/whatswhat.global\/images\/svg\/flags\/ro.svg\" alt=\"\">Rom\u00e2nia<\/a><a href=\"https:\/\/businessplatform.whatswhat.global\/fr\/\"><img decoding=\"async\" src=\"https:\/\/whatswhat.global\/images\/svg\/flags\/fr.svg\" alt=\"\">France<\/a><a href=\"https:\/\/businessplatform.whatswhat.global\/de\/\" class=\"is-here\"><img decoding=\"async\" src=\"https:\/\/whatswhat.global\/images\/svg\/flags\/de.svg\" alt=\"\">Germany<\/a><a href=\"https:\/\/businessplatform.whatswhat.global\/es\/\"><img decoding=\"async\" src=\"https:\/\/whatswhat.global\/images\/svg\/flags\/es.svg\" alt=\"\">Spain<\/a><a href=\"https:\/\/businessplatform.whatswhat.global\/trnc\/\"><img decoding=\"async\" src=\"https:\/\/whatswhat.global\/images\/svg\/flags\/trnc.svg\" alt=\"\">North of Cyprus<\/a><a href=\"https:\/\/businessplatform.whatswhat.global\/ae\/\"><img decoding=\"async\" src=\"https:\/\/whatswhat.global\/images\/svg\/flags\/ae.svg\" alt=\"\">UAE<\/a><a href=\"https:\/\/businessplatform.whatswhat.global\/au\/\"><img decoding=\"async\" src=\"https:\/\/flagcdn.com\/w40\/au.png\" alt=\"\">Australia<\/a><\/div>\n<\/div><\/section>\n\n<section class=\"wwp-light\"><div class=\"wwp-wrap wwp-ab-comm\">\n <div class=\"wwp-reveal\"><div class=\"wwp-eyebrow\">Community<\/div><h2>Stay connected with the WhatsWhat community<\/h2><p>Follow us on social media for news and opportunities, and read our blog for practical articles on marketing, sales and business growth. We believe knowledge is only powerful when it is applied.<\/p><div class=\"wwp-btns\" style=\"margin-top:28px\"><a class=\"wwp-btn wwp-btn-grad\" href=\"https:\/\/businessplatform.whatswhat.global\/de\/members-blog\/\">Read the blog \u2192<\/a><\/div><\/div>\n <div class=\"wwp-ab-soc wwp-reveal\">\n  <a class=\"wwp-card\" href=\"https:\/\/www.facebook.com\/Whatswhat\" target=\"_blank\" rel=\"noopener\"><svg viewBox=\"0 0 24 24\"><path d=\"M13.5 22v-8h2.7l.4-3.2h-3.1V8.8c0-.9.3-1.5 1.6-1.5h1.7V4.4c-.3 0-1.3-.1-2.4-.1-2.4 0-4 1.5-4 4.1v2.4H7.6V14h2.8v8z\"\/><\/svg>Facebook<\/a>\n  <a class=\"wwp-card\" href=\"https:\/\/www.linkedin.com\/company\/whatswhat-ie\/\" target=\"_blank\" rel=\"noopener\"><svg viewBox=\"0 0 24 24\"><path d=\"M4.98 3.5a2.5 2.5 0 1 1 0 5 2.5 2.5 0 0 1 0-5zM3 9.5h4V21H3zM9.5 9.5h3.8v1.6h.1c.5-1 1.8-2 3.8-2 4 0 4.8 2.6 4.8 6V21h-4v-5.3c0-1.3 0-2.9-1.8-2.9s-2 1.4-2 2.8V21h-4z\"\/><\/svg>LinkedIn<\/a>\n  <a class=\"wwp-card\" href=\"https:\/\/www.instagram.com\/whatswhat.ie\/\" target=\"_blank\" rel=\"noopener\"><svg viewBox=\"0 0 24 24\"><path d=\"M12 7a5 5 0 1 0 0 10 5 5 0 0 0 0-10zm0 8.2a3.2 3.2 0 1 1 0-6.4 3.2 3.2 0 0 1 0 6.4zM17.3 5.5a1.2 1.2 0 1 0 0 2.4 1.2 1.2 0 0 0 0-2.4zM21.9 7.9c-.1-1.6-.4-3-1.6-4.2S17.7 2.2 16.1 2.1C14.4 2 9.6 2 7.9 2.1 6.3 2.2 4.9 2.5 3.7 3.7S2.2 6.3 2.1 7.9C2 9.6 2 14.4 2.1 16.1c.1 1.6.4 3 1.6 4.2s2.6 1.5 4.2 1.6c1.7.1 6.5.1 8.2 0 1.6-.1 3-.4 4.2-1.6s1.5-2.6 1.6-4.2c.1-1.7.1-6.5 0-8.2zM19.8 18c-.3.9-1 1.5-1.8 1.8-1.3.5-4.3.4-5.7.4s-4.4.1-5.7-.4A3.3 3.3 0 0 1 4.8 18c-.5-1.3-.4-4.3-.4-5.7s-.1-4.4.4-5.7c.3-.9 1-1.5 1.8-1.8C7.9 4.3 10.9 4.4 12.3 4.4s4.4-.1 5.7.4c.9.3 1.5 1 1.8 1.8.5 1.3.4 4.3.4 5.7s.1 4.4-.4 5.7z\"\/><\/svg>Instagram<\/a>\n  <a class=\"wwp-card\" href=\"https:\/\/x.com\/whatswhatie\" target=\"_blank\" rel=\"noopener\"><svg viewBox=\"0 0 24 24\"><path d=\"M17.8 3h3.1l-6.8 7.7 8 10.3h-6.3l-4.9-6.4L5.3 21H2.2l7.2-8.3L1.8 3h6.4l4.4 5.8zm-1.1 16.2h1.7L7.4 4.7H5.6z\"\/><\/svg>X (Twitter)<\/a>\n <\/div>\n<\/div><\/section>\n\n<div class=\"wwp-cta\"><div class=\"wwp-wrap wwp-reveal\"><div><h2>Ready to grow your business?<\/h2><p>Join the thousands of businesses already using WhatsWhat to get seen and win new customers.<\/p><\/div><a class=\"wwp-btn wwp-btn-white\" data-wwp-prime=\"enroll\" href=\"https:\/\/whatswhat.global\/\">Join WhatsWhat \u2192<\/a><\/div><\/div>\n\n<\/div>\n<script>\n(function(){document.querySelectorAll('.wwp').forEach(function(root){if(root.dataset.wwpInit)return;root.dataset.wwpInit='1';var items=root.querySelectorAll('.wwp-reveal');if('IntersectionObserver' in window){root.classList.add('wwp-js');var io=new IntersectionObserver(function(entries){entries.forEach(function(e){if(e.isIntersecting){e.target.classList.add('is-in');io.unobserve(e.target);}});},{rootMargin:'0px 0px -8% 0px',threshold:0.08});items.forEach(function(el){io.observe(el);});}root.querySelectorAll('a[href^=\"#\"]').forEach(function(a){a.addEventListener('click',function(ev){var t=root.querySelector(a.getAttribute('href'));if(!t)return;ev.preventDefault();window.scrollTo({top:t.getBoundingClientRect().top+window.pageYOffset-90,behavior:'smooth'});});});root.querySelectorAll('form[data-mailto]').forEach(function(f){f.addEventListener('submit',function(ev){ev.preventDefault();var d=new FormData(f),lines=[];d.forEach(function(v,k){if(v)lines.push(k+': '+v);});window.location.href='mailto:'+f.dataset.mailto+'?subject='+encodeURIComponent(f.dataset.subject||'Website enquiry')+'&body='+encodeURIComponent(lines.join('\\n'));});});});})();\n(function(){\n  var LOC={'':'us','uk':'gb','usa':'us','ca':'ca','ie':'ie','ro':'ro','fr':'fr','de':'de','es':'es','trnc':'trnc','ae':null,'au':null};\n  var seg=(location.pathname.split('\/')[1]||'').toLowerCase();var l=LOC.hasOwnProperty(seg)?LOC[seg]:'us';\n  document.querySelectorAll('.wwp [data-wwp-prime]').forEach(function(a){var p=a.getAttribute('data-wwp-prime');a.href=l?'https:\/\/whatswhat.global\/'+l+'\/'+p:'https:\/\/whatswhat.global\/';});\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About WhatsWhat Helping businesses get seen, chosen and grow For over 20 years, WhatsWhat has connected businesses in Germany with the right customers through premium listings, SEO, digital marketing, our magazine, events and podcasts. Join WhatsWhatWhat we do 20+Years helping businesses get found 11Countries in the WhatsWhat network 1Platform for listings, marketing and community Who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-53","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About us - Whatswhat Germany<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessplatform.whatswhat.global\/de\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us - Whatswhat Germany\" \/>\n<meta property=\"og:description\" content=\"About WhatsWhat Helping businesses get seen, chosen and grow For over 20 years, WhatsWhat has connected businesses in Germany with the right customers through premium listings, SEO, digital marketing, our magazine, events and podcasts. 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