WHATSWHAT PRIME × XFUSION
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What Is XFusion? Inside the Community Built Around People and Learning

Co-founders Stanis Zichler and Zeljko Cikojevic explain the international community they built in one year, its focus on education and the meaning behind the name.

XFusion studio in Dubai with the XFusion logo wall, two armchairs and microphones
XFUSION · COMMUNITY
The XFusion studio in Dubai, where the WhatsWhat Prime interview took place.

If you have searched “what is XFusion”, you have probably seen the numbers first. Numbers describe the size of a community. They do not explain why people join, or why they stay.

In their interview with WhatsWhat Prime in Dubai, co-founders Stanis Zichler and Zeljko Cikojevic said the community had passed 300,000 active members as it approached its first anniversary.

To understand XFusion, it helps to start where the founders start: with people.

What is XFusion, in the
founders’ words?

XFusion is an international community where people connect, share ideas, learn together and meet in person. The founders describe it as a place where members from many countries and backgrounds exchange information and grow alongside each other.

It is not presented as a single product or a one-off event. It is presented as an environment: training, mentoring, events and relationships that continue over time.

The meaning of the name

The name was chosen with intent. According to Stanis Zichler, the “X” stands for “every time more and more”: extension, expansion, something that keeps growing. “Fusion” is the human side, people joining together and multiplying what they can achieve.

Put together, XFusion describes a community designed to grow by bringing people together. That idea runs through everything the founders say about their first year.

WhatsWhat Prime Issue 17 cover featuring XFusion co-founders Zeljko Cikojevic and Stanis Zichler in Dubai
XFusion’s co-founders on the cover of WhatsWhat Prime, Issue 17.

Who founded XFusion?

XFusion was founded by Stanis Zichler and Zeljko Cikojevic, two entrepreneurs who have worked in the industry for around ten years. Their partnership is older than the company: they had known each other for nine years before they started building XFusion together.

Zeljko describes the moment they decided to do it as “a crazy gut feeling”. They clicked as people first, and that trust became the foundation of the business.

What do members
actually receive?

The clearest answer is education. The founders describe training days, mindset training and large in-person boot camps, including one in Turkey, with further trainings in Baku, Azerbaijan, Armenia, Georgia and Kazakhstan.

Stanis sums up the goal as taking people “from zero to hero”: helping members understand a market and themselves before they act. Alongside education, members get access to a network of leaders and peers in many countries, and to events where online relationships become real ones.

Energy, Knowledge, Capital

What sets XFusion apart is the way it combines three central pillars: Energy, Knowledge and Capital. Together with its education ecosystem, leadership development and the opportunities created inside the community, they describe what XFusion is built to do: not only to explain what it offers, but to create real value and positive change in people’s lives.

That is 300,000 people, together.
STANIS ZICHLER, CO-FOUNDER OF XFUSION

Where is XFusion based?

The founders work from Dubai, where the WhatsWhat Prime interview took place, but they lead on the road. Their community activity spans countries such as Vietnam, Thailand, India, Russia, Bangladesh, Germany, Austria, Switzerland, Italy, the United Kingdom and Nigeria, and they say they now track activity in more than 190 countries.

Why XFusion grew quickly

The founders give three reasons for the speed of their first year:

  1. Experience. Around a decade in the field, with relationships already built in the UAE and abroad.
  2. Key people. A small group of strong leaders who each built their own teams.
  3. Culture. An emphasis on authenticity and trust that, in their words, makes the right people “come to us”.
Watch the WhatsWhat Prime interview with XFusion co-founders Stanis Zichler and Zeljko Cikojevic WATCH THE FULL INTERVIEW Stanis Zichler & Zeljko Cikojevic in Dubai

What comes next

At the end of the interview, the founders summarised their first year in four words: “The base is done.” On 24 October 2026, XFusion celebrated its first anniversary in Dubai, and with it introduced a new motto for year two: WE ARE THE CHANGE.

The next chapter is built around more education, more in-person events, leadership development and continued growth through the community’s leaders, following a roadmap of milestones and initiatives for XFusion’s second year.

XFUSION AT A GLANCE
Founded by
Stanis Zichler and Zeljko Cikojevic
Base
Dubai, with activity in more than 190 countries, according to the founders
Focus
Education, mindset, international connection and in-person events
Culture
Authenticity, trust and contribution
Pillars
Energy, Knowledge and Capital
Milestone
First anniversary celebrated in Dubai on 24 October 2026, bringing leaders together from around the world
Motto for year two
WE ARE THE CHANGE

XFusion in one sentence

It is a community that grows by teaching people and connecting them, built by two partners who trust each other. Watch the full interview to hear the story in the founders’ own words, and read the XFusion cover story in WhatsWhat Prime Magazine, Issue 17.

XFusion and its founders have also been featured in RBC, MetroNews, Sostav, Klerk, Founders Magazin and Business Street Magazine.

Watch the full interview ↗ View Stanis on Whatswhat Prime

Frequently asked questions

What is XFusion?

XFusion is an international community, founded by Stanis Zichler and Zeljko Cikojevic, focused on connecting people, sharing ideas, education and in-person events.

Who are the founders of XFusion?

XFusion was co-founded by entrepreneurs Stanis Zichler and Zeljko Cikojevic, who had known each other for nine years before starting the community.

What does the name XFusion mean?

According to the founders, the “X” represents constant expansion and growth, and “Fusion” represents people coming together and multiplying what they can achieve.

What are XFusion’s three pillars?

XFusion is built around three central pillars: Energy, Knowledge and Capital, supported by its education ecosystem and leadership development.

How big is the XFusion community?

In the WhatsWhat Prime interview, the founders said XFusion had passed 300,000 active members, with activity tracked in more than 190 countries.

Sources and further reading