Want to know how your business is performing on WhatsWhat? The Matrix gives you real-time data on profile views, link clicks, and user interaction—so you can make smarter decisions.
Soon, our AI companion will help you turn that data into a full social media optimisation strategy.
The Matrix is your built-in analytics dashboard on WhatsWhat. It helps you understand what’s working—and what’s not—on your profile.
Profile views (daily, weekly, monthly)
Link clicks (on bio links, CTAs, banners)
Engagement spikes from events like email campaigns or magazine exposure
As part of our Scale membership (or Addon for others), the AI tool will:
Analyse your content performance across social media
Suggest best posting times, headlines, captions, and hashtags
Recommend CTA copy and image/video formatting
Predict weekly engagement and guide your next move
Available in Scale Membership or as a €40/month Add-on.
Track what’s working. Improve what’s not. Build smarter campaigns using data—not guesswork.